@misc{Gołuchowski_J.._Autor_Zastosowania_2003, author={Gołuchowski, J.. Autor and Ziemba, Ewa. Autor}, copyright={Creative Commons Attribution BY 4.0 license}, address={Warszawa}, journal={Książka = Book}, howpublished={online}, year={2003}, publisher={Instytut Badań Systemowych. Polska Akademia Nauk}, publisher={Systems Research Institute. Polish Academy of Sciences}, language={pol}, abstract={The article presents the current state of knowledge of decision makers in small and medium sized enterprises (SMEs) in the field of possibilities the Internet offers for marketing activities, and their needs and expectations regarding the new marketing medium. Next, the focus is directed towards e-learning as a tool supporting decision makers in acquiring knowledge and skills in the field of e-marketing. Moreover, the idea of intelligent Internet-based training system facilitating implementation and maintenance of e-marketing in SMEs is outlined in the article.}, title={Zastosowania informatyki i analizy systemowej w zarządzaniu * Techniki internetowe w zarządzaniu * Inteligentny system szkolenia w zakresie e-marketingu jako narzędzie wzbogacania wiedzy decydentów w MŚP}, type={Text}, }