Object

Title: Studies of Media Audience: An Ethnographic Approach

Creator:

Malewska-Szałygin, Anna

Date issued/created:

2018

Resource Type:

Article

Subtitle:

Ethnologia Polona 38 2017 (2018)

Publisher:

Institute of Archaeology and Ethnology Polish Academy of Sciences

Place of publishing:

Warsaw

Description:

24 cm

Abstract:

This article summarizes the project 'Ethnography of Media Audience and Local Common Sense', implemented 2012–2014. The introductory part briefly presents previous ethnographic fieldwork undertaken in Poland and other countries concerning the reception of media, as well as basic theoretical assumptions, which are explained in relation to the literature of the subject. The results presented in this paper pertain to the specifics of conversations in the rural areas of Podhale and their subjects in relations to the media: the influence of movies, TV series, local means of Internet usage, and associated dangers and opportunities. The concluding summary concerns: local ways of verifying media coverage through confrontation with everyday life experience; transformation of media coverage through previously acquired common knowledge; reinforcement of regional stereotypes by the media; and strengthening of the Internet as a technology that creates new means of earning money and heavily divides the already existing age groups

References:

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Relation:

Ethnologia Polona

Volume:

38

Start page:

137

End page:

151

Format:

application/pdf

Resource Identifier:

oai:rcin.org.pl:66478 ; 0137-4079

Source:

IAiE PAN, call no. P 366 ; IAiE PAN, call no. P 367 ; IAiE PAN, call no. P 368 ; click here to follow the link

Language:

eng

Rights:

Creative Commons Attribution BY-SA 3.0 PL license

Terms of use:

Copyright-protected material. [CC BY-SA 3.0 PL] May be used within the scope specified in Creative Commons Attribution BY-SA 3.0 PL license, full text available at: ; -

Digitizing institution:

Institute of Archaeology and Ethnology of the Polish Academy of Sciences

Original in:

Library of the Institute of Archaeology and Ethnology of the Polish Academy of Sciences

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