@misc{Kloch_Zbigniew_Reklama,_2006, author={Kloch, Zbigniew}, number={4}, copyright={Rights Reserved - Free Access}, journal={Teksty Drugie}, address={Warszawa}, howpublished={online}, year={2006}, publisher={IBL PAN}, language={pol}, title={Reklama, miasto i kulturowa potoczność}, type={Text}, URL={http://rcin.org.pl/ibl/Content/51710/PDF/WA248_68062_P-I-2524_kloch-reklama.pdf}, keywords={advertising, semiotics, semiosphere, images}, }