@misc{Gosik_Blanka._Autor_Marketyzacja_2019, author={Gosik, Blanka. Autor}, volume={55}, copyright={Creative Commons Attribution BY 4.0 license}, address={Warszawa}, journal={Studia Obszarów Wiejskich}, howpublished={online}, year={2019}, publisher={PAN IGiPZ}, publisher={PTG}, language={pol}, abstract={The new economic reality after the political transformation of the 1990s introduced decisive changes to the commercial space of rural areas. Private stores have been established, significantly expanding their extent of sales and service over time. Currently, the process of commercial marketing has been intensifying in the rural areas in Poland, being evidenced by a large-scale expansion of retail chain stores. These facilities (run by both Polish and foreign capital) introduce new commercial quality that affects spatial, functional and social changes in rural areas.The purpose of this article is to identify the process of commercial marketing in rural areas of the Łódzkie Voivodship and to demonstrate how it affects the behavior of consumers.}, type={Text}, title={Marketyzacja handlowa na obszarach wiejskich województwa łódzkiego = Commercial marketing in rural areas of the Łódzkie Voivodship}, URL={http://rcin.org.pl/igipz/Content/135356/PDF/WA51_169765_r2019-t55_SOW-Gosik.pdf}, keywords={commercial marketing, rural areas, consumer behaviour, Łódzkie voivodship}, }