Książka = Book ; KS/4/2009/T11P11
Instytut Badań Systemowych. Polska Akademia Nauk ; Systems Research Institute. Polish Academy of Sciences
[2], 132-147 pages ; 21 cm ; Bibliography p. 146-147
The current environment of enterprise activity is overloaded with available information. Within a very short time any number of players may collect huge number of data and stare them in a database. But it doesn't mean that the decision taken upon will result in real and efficient action to gain an advantage against business opponents. Nowadays companies use complex analytical systems which are designed to support the work of managers and leaders with advanced statistical modelling. But without clean, proper data, provided at the right time, they will not be able to gain the knowledge to decide strictly according to the current market field circumstances. This article intends to present how the market player may use advanced technology to completely remove old processes, regardless of their operational quality, in order to fasten information flow between its departments and become a more powerful entity in comparison to its competitors. It includes a description of data collection procedures set for many important departments in the company, Sales Force Automation system structure, methods of data analysing for decision support purposes and comparing the efficiency of the mentioned process based on modern and classic technology.
Creative Commons Attribution BY 4.0 license
Copyright-protected material. [CC BY 4.0] May be used within the scope specified in Creative Commons Attribution BY 4.0 license, full text available at: ; -
Systems Research Institute of the Polish Academy of Sciences
Library of Systems Research Institute PAS
Oct 15, 2021
Jul 19, 2021
29
https://rcin.org.pl/publication/234666
Kiljan, Gerard